Web Producer Position Contract
Canadian Running
magazine (Gripped Publishing Inc.)
Purpose of the role
The Web Producer is responsible for
creating content for Canadian Running’s website (runningmagazine.ca) and unique
content for social media such as Facebook and Twitter. This is a half-time, 20-hour-a-week
position.
The nature of online
content
Online content can take many forms,
including plain text, links, still images (illustrations, photographs,
diagrams), animation, audio, video, interactive devices (forms, social media, forums,
polls, etc.). The main responsibility of the Web Producer will be to write and
gather stories (primarily text-based but also possibly audio and video). There
will be at least one original story per day. A close relationship with other
media specialists, such as our editors, and video and SEO specialists will be required.
Duties
Schedule the creation/acquisition of
content in accordance with editorial policy. Manage
the creation/acquisition of content in accordance with the schedule. Prepare written content for websites
(including feature articles, advertising copy, database content, links, FAQs,
etc.). Locate and select appropriate multimedia content, including still
images, animations, music and video. Edit
copy in accordance with Canadian Running
and CP style guides. The Web
Producer can work from home but will come into the office once a week (if
possible), for a half day, to meet with editorial staff.
Volume of work
Five Days a week,
(Friday to Tuesday) the following content will be posted. Posting more stories
one day and fewer the next will not work, since the goal is consistent updates.
—Three stories
focussing on the Canadian running scene for a total of no less than 900 words
(about 300 to 400 words each) every day. Two of these stories will likely be
rewritten based on information from wire and other web sources. At least one
story will be based on original research and gathering. Each story should aim
to include photos, videos and links when applicable. If audio or video content
is produced directly, it needs to be planned in advance with the editor. All
stories will be linked to Facebook, Twitter and Google Plus, and those with
images will also go on Pinterest.
—Stories to
follow CP and Canadian Running Stylebooks.
—Stories may
include one interview a day.
—The stories will
be a mix of racing, recreational, fitness, science and health-related running
articles.
The Web Producer may also be asked to
edit and format blogs or other content commissioned by the editor.
Reporting relationships
The Web Producer will work within the
team of the Gripped Publishing website owners, reporting directly to the editor
of Canadian Running. At the beginning of each day, anticipated stories for
the day will be discussed with the editor. Occasionally, the editorial director and the
publisher will make request directly to the Web Producer. In some
circumstances, the website owners may outsource or produce additional content .
Other content management
responsibilities
Responding to requests from those
involved in strategic management of editorial policy, answering queries about
content, responding to website and social media-based queries and discussions
about content, removing unsuitable comments.
Website promotion
Work with our
SEO manager to
maximise incoming links.
Content maintenance
Update and maintain time-sensitive
material. Maintain menus, indexes and directories within the site.
Renumeration
$ 400 week. This is a contract position
running From June 1 to October 1 2012.
Qualifications
Degree or diploma in Journalism,
experience in new media and a strong knowledge of running (ranging from
beginner’s issues to Canada’s Olympians).
Contact
Qualified
applicants should send cover letter, resume and writing samples to Dave
Chaundy-Smart, Editorial Director at dave@gripped.com.
